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About

David Petherick
I’m David Petherick. I make your words make sense to make you more money. Does that make sense?

Good. I am a serial entrepreneur who makes things happen with words. In the past 14 years, I have created a language company, a business information company, a web promotion company, and a training company, and I’m still creating…

David Petherick

Entrepreneur, Profile Writer & Designer, Synergy Catalyst

Current:
CEO at Clarocada
Director at NewsBase
Director at Russian Communications

Past:
Principal at Edinburgh Media Factory

Education:
The University of Edinburgh
George Heriot’s School

I make words make sense, see ideas and connections, and think in a lateral way. I’ve started two companies from nothing in the language and information fields, and am keen to keep reinventing these and finding synergy with new partners.

Work:

CEO
Clarocada (Privately Held; 1-10 employees)
Marketing and Advertising Industry
February 2005 – Present

Making words make sense in web copy, web structure and customer acquisition strategies, direct marketing and referring partners to three-day training modules in Barcelona to help them open doors, communicate effecticvely, and simply persuade customers. This is mainly in English, but also in Russian and Spanish, working from Edinburgh London Barcelona and Moscow.

Director
NewsBase (Privately Held; 11-50 employees)
Publishing Industry
December 1995 – Present

As a co-founder, and initially Operations Director, I helped build the engines and systems here, then got good people to make them sing. Which they are doing!
Now very much a hands-off role as I am pursuing new ventures, but I remain a director, shareholder, and adviser.

“As one fo David’s co-founders I want to endorse his focus, energy and creativity in creating Newsbase. I have worked with David for over a decade, and still do so as Chairman of Newsbase. Starting a new company is fraught with the possibility for conflict, angst and problems, but David brought none of these - being a pleasure to work with.” (February 3, 2006)
Gavin Don, Owner, Newsbase, worked directly with David at NewsBase

CEO
Russian Communications (Privately Held; 1-10 employees)
Translation and Localization Industry
November 1993 – Present

Making words make sense for organisations working in Russia - from managing translation to setting up meetings, interpreters, private jets. Quality, quietly, quickly. And discreetly - most customers are recommended personally.

Principal
Edinburgh Media Factory (Sole Proprietorship)
Writing and Editing Industry
September 1986 – November 1993 (7 years 3 months)

Copy writing, Print buying, Design and Promotion for one-man-bands to PLCs. Freelanced for various ad agencies and event management companies.

Education:

The University of Edinburgh
MA, English Literature, English Language, Spanish, 1982 – 1986

Was awarded ultimate accolade by National Musical Express (NME) when they lifted my three-page ‘postcards’ article about New Order / The Wake tour, and reproduced my article format exactly a month after my original was published. Orchestrated and stage-managed the famous “520 Black Ballons” demonstration against student tuition fees - 7 column photo in National press resulted, and the government actually backed down.

Activities and societies: Writer, Columnist, Photographer and ultimately News Editor at award-winning “Student” Newspaper. Deputy Editor of “Midweek”. Stood as proposed Rector’s Assessor for Richard Demarco OBE’s Campaign for University Rector.

George Heriot’s School
Secondary Education, September 1976 – June 1982

Won many awards for Russian. Won School House Photographic competition 2 years running, and contributed many photographs to School Magazine - including an “inside cover” shot of school. Made photo-journalist trips with school orchestra to Switzerland and Italy, documenting trips with sound recordings and 500+ slides.

Activities and societies: Literary and Dramatic Society (Elected as Treasurer for 2 years), Debates Team, School Orchestra (Flute)